It hopes to keep all its new customers. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. 5 free lookups per month. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Outside of smoothies, whats the top-selling non-smoothie product? On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. He was previously. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . It is the food. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Atlanta, GA 30338 So weve been able to do that. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Its only here until August. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Occhiogrosso: How do you see the company moving forward? He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Here's how CEO Charles Watson did it. which of the following is not characteristic of groupthink SPEED The initial investment ranges from $246,500 to $580,500. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. 185 Industrial Pkwy, Site H. Branchburg. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. The company's goal is to . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Turns out, theres a lot to know about Tropical Smoothie Cafe. Call now and speak to a franchise development leader. Absolutely. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. When our franchisees are successful, the brand is successful. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. And its the high quality food. Mark serves on the board of the Institute of Certified Franchise Executives. Well see, I may have to bring that one back. And was one in place already? "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Watson: As you know, the restaurant industry has taken a huge hit. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. . And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. Right next to that is our relationship with our Franchise Owners. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. Start Now! "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. What is something you wish more people knew about the chain and its products? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 The offering is by prospectus only. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. How do you feel about franchise advisory councils? In todays restaurant industry, consumers are always looking for the next trendy item or the next emerging concept. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Such filing does not constitute approval by the Department of Law. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. 770-580-2333 See where were looking to grow to meet the incredible demand. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Provide product innovation and innovation in general. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. And so I dont know. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. And I dont think enough people know that you can go off script to substitute or to take out, etc. New York State Disclaimer: This advertisement is not an offering. I would say Im absolutely not opposed to being in all 50 states. A presentation for a board is focused on very different things than a franchisee roadshow. And theyre in their communities. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". Other common Tropical Smoothie Cafe email . There are currently 913 franchised locations and 1 company-owned restaurant. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. There is no assurance that you will do as well. NJ. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community.
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