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Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). Kimberly came up with original recipes using Mueslis food, giving her audience a clear CTA to buy Muesli so they could emulate her recipes. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. Going viral is something many brands dream of but only few are able to achieve. This will ensure the content doesnt sound too ad driven. In many cases, youll increase your social media engagement, drive website traffic, and boost your brand exposure. Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. Through writing, she tries to provide you with the right solutions and the information you're looking for. . Giveaway Marketing Campaigns. In short, there are four key types of influencers you can work with. This is a simple method of initiating a relationship with an influencer of choice. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. 6 Types of Influencer Marketing Campaigns By Editorial Staff 02.03.2020 Table of Contents 1. Social media takeover is a type of influencer marketing which is used to increase brand. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. No matter which types of influencer marketing campaigns you settle on, keep in mind that your compensation agreement can follow different models. Product Placements. Product placement campaigns involve seeding your products within influencers content. Brands use brand ambassadors to get the word out about new products and to increase brand awareness. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. route, you can pay the influencer commission as a percentage of the sales they bring in. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. When an influencer is in charge of your social media channels and can share content at a set. Hey guys for Christmas Seatgeek and I are giving away this Tesla to one of yall!! A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). How to Overcome Challenges in eSports Influencer Marketing: Challenge #1: Deciding on whether eSports is Relevant for Your Brand One of the biggest challenges in eSports influencer marketing is deciding whether it's even relevant for you. Another advantage of social media event marketing is that it can give consumers a positive emotional connection to the brand. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Most influencers engaged by brands for influencer marketing fall in this category. These types of videos are also common in the tech industry. This can be done on multiple platforms including, Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. Are you ready to boost your brand with a strategic influencer marketing campaign? Event Activations11. But about 70% of them stated that they would rather campaign-based influencer marketing. My article " 4 Successful Influencer Marketing Campaigns " then offered compelling examples. Oberlo uses cookies to provide necessary site functionality and improve your experience. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. Buy this muesli so you can make these awesome muffins.. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Instead, theyre offered product incentives or other incentives that could lead to money for example affiliate marketing. And once you know what they are and what theyre best used for, youll be ready to go. . In the B2B realm, an influencer mentions a product to their social audience to encourage other businesses to learn about, try, or buy a product or service. You'll be surprised to know that 96% of influencers are keen to cultivate relationships that go beyond sponsored content with their favorite brands. your business, and well be in touch shortly. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. Whos the best ecommerce hosting provider out there? Its also a good way to show potential customers your products as theyre able to win them for free. Are you an Influencer? If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. They are given a budget and get to decide where they go, but during the campaign they should talk about your business and will more often than not, thank you for the opportunity. It has a fantastic ROI and can be fairly simple to get started. The easier the process it is for audiences to enter the competition, the better. Influencer Marketing campaigns are often done, and the types of campaigns are quite different. Example: KEEN collaborates with influencers to promote their Hower II shoe on Instagram. Our biggest tip: Go with micro-influencers. Like how plant-based food blogger Kimberly Espinel partnered with muesli brand Dee Muesli to come up with original recipes using their product. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. One of the most common influencer marketing examples of reviews involves. 80% of marketers stand by the effectiveness of influencer marketing with 35% finding it extremely effective Shoutout content6. Another angle for a guest blogging campaign is to have the influencer/blogger write blogs for the brands site. Like this delightful example from Benjamin Burnley of the popular rock band Breaking Benjamin, who was approached by EA Games to give a positive review of their Star Wars Battlefront game: The moral of the story is: be careful what you wish for. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. Similarly to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines sent by the brand. The type of content your influencers share can range anywhere from written content, to images or videos. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. This article was written by PJ Leimgruber & Lauren Martin. The downside of this type of influencer marketing campaign is that you have to share your password with the influencer, so a high level of trust is needed. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. Definition: Brands send out . As the name suggests, a long-term brand ambassador will partner with your brand for an extended period. Competitions and giveaways10. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. This type of campaign is designed to create anticipation and excitement around the upcoming release. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. 1. For obvious reasons, youll need to make sure theres a high level of trust. Seamlessly search, manage, and track Influencers are well-trusted and well-liked by their followers, and for many businesses, they can help convert followers into loyal customers - especially . Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. Pro tip: Use affiliate links to track influencer-driven conversions. Even established brands can benefit from the buzz generated by a contest, as such social media posts are more likely to garner shares and follows and get in front of the eyes of more users. First, consider your goals and the ideal audience for your influencer marketing campaign. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. So, in this post, weve outlined 14 different options you can choose from. 6 Top Types of Influencer Marketing Campaigns (With Examples) 1. One of the most popular influencer marketing examples is sponsored content. I Spent $191,480.74 on Facebook Ads. There are many ways to harness the power of influencers. Here are a few ways to find and recruit them: Google: For finding brand ambassadors, Google is the first option that comes to mind. The ambassador may be paid, receive FREE products as compensation, or both. Affiliate and Discount Codes 4. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. Media engagement, drive website traffic, and stories to keep your audience interested engaged! To money for example affiliate marketing campaigns & quot ; then offered compelling examples:. 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