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Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. Consumer Behavior. (4 Hours). COMM4602. (4 Hours). Risk Communication. COMM3304 and WMNS3304 are cross-listed. Studies the importance of customer insights to business success. Full-Time. Communication and Privacy. Offers analytic insight on methods people use to communicate different types of social action through body language. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. (3 Hours). This combined major seeks to prepare students for career opportunities in growing industry markets such as public relations, marketing communications, and digital media. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. (3 Hours). About the Opportunity. COMM2510. (4 Hours). Covers fundamentals such as audience, speech objectives and structure, and effective delivery. MKTG6222. Social Movement Communication. Special Topics in Communication Studies. Protect The Pack Placing Our Experts In Premier Media Outlets. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Emergency Information A term project is used to enable students to apply their learning about the fundamentals of marketing. (4 Hours). Emergency Information Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Creating Business Value with Data and AI Technologies. Introduces how organizations use the latest technologies for enhancing consumer engagement. | Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. MKTG2301. Emphasis is on practical development of skills and evaluation of talent and potential. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (4 Hours). No previous experience in data analysis or programming required. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. (4 Hours). Diversity & Inclusion. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. COMM3445. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Communication and Inclusion. Students are given an historical perspective and a state-of-the-art analysis. Introduces students to the basic statistical concepts used by communication researchers. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. . Health Communication. MKTG4520. Boston, MA 02115. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. This course incorporates materials from communication, psychology, anthropology, and sociology. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. COMM3445 and JRNL3425 are cross-listed. A marketing plan project is used to enable students to apply their understanding about the marketing process. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). - Center for Design. COMM3501. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Brian Manley | Assistant Director of Digital Platforms and Marketing. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Health Communication Campaigns. Communication Law. Customer Performance Modeling. (4 Hours). Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Considers online community dynamics, including formation, governance, conflict, and exit. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. 617.373.5445 [email protected] Thomas Michael. Emphasizes ethical considerations involving security, privacy, and fairness. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Focuses on communication within the context of close relationships. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. MKTG6120. MKTG6224. Northeastern University (NU or NEU) is a private research university with its main campus in Boston.Established in 1898, the university offers undergraduate and graduate programs on its main campus as well as satellite campuses in Charlotte, North Carolina; Seattle, Washington; San Jose, California; Oakland, California; Portland, Maine; and Toronto and Vancouver in Canada. Explore Our Degrees Gather Here. Seminar in Communications. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (4 Hours). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Emphasizes families of color, families with LGBTQ members, and solo parent families. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Offers students an opportunity to learn how to implement such approaches in practice. myNortheastern Opens New Window, Privacy Policy (4 Hours). It. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. Introduces students to frameworks that help explain current issues in electronic marketing. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. (4 Hours). Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. Course content depends on instructor. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). (4 Hours), COMM6501. Lead Faculty. (4 Hours). Health Communication Campaigns. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . MKTG2202. Undergraduate Masters PhD Graduate Certificate. (4 Hours). Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. COMM2550. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Focuses on the marketing research process and the analysis of data using software applications. MKTG6295. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. COMM6605. Requires students to apply their learning about the fundamentals of marketing in a term project. Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. (4 Hours). COMM3200. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Emergency Information TTY 617.373.3768 Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Marketing Technology Management. May be repeated once. Counts as MKTG2201 for business minors only. (4 Hours). | MKTG4508. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. MKTG3301. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Offers elective credit for courses taken at other academic institutions. COMM2900. Singles today have no shortage of options when it comes to ways to find a date. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. e.aboelela@northeastern.edu. (4 Hours). Customer-Centric Research Methods for Marketing. Covers a proven selling process and presents compelling solutions to customers. | Northeastern University. Marketing Analytics. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Opens New Window. About the Opportunity. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! COMM2304 and WMNS2304 are cross-listed. Contact. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). MKTG4120. NSU is where success begins. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Please fill out the form below with your web request(s). A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Independent Study. Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . (4 Hours). D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Advance Northeastern University's goal of giving 100% of students a global . Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. 360 Huntington Ave., Boston, Massachusetts 02115 Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. Introduces the terms and concepts of nonlinear editing as well as the technical/creative aspects of postproduction. Environmental Issues, Communication, and the Media. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Introduces students to the landscape of mobile communication technologies. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Sports Promotion in the 21st Century. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. (4 Hours). Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Offers an overview of the concepts, methods, tools, and ethics of communication research. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. TTY 617.373.3768 COMM2551. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. (4 Hours), COMM4102. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. COMM3307. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Job Summary. #Black Twitter and Black Digital Culture. Offers students an opportunity to visit the key sites of human rights and ethical reasoning and to learn how minorities continue to fight for justice and recognition (Heidelberg), how human rights violations of states against individuals are fought in court and through diplomacy (Strasbourg), and how the Geneva Conventions are continuously challenged through actions in war and rhetoric at home (Geneva). Boston, MA. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. COMM3310. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Theories of Conflict and Negotiation. We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. Bachelor's degree in Marketing, Communications, Business, or related field. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Marketing Management. Offers an Advanced Writing in the Disciplines (AWD) course. New Product Development. (4 Hours). Combines theory and practice in argument through individual presentations and team debates. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Research may be behavioral/experimental or quantitative/analytical in nature. MKTG6320. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Opens New Window. Requires students to analyze cases and address both pragmatic and ethical factors related to these cases. Focuses on marketing analysis and planning. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. The final project is based on reflective thinking, critical evaluation, and creative application. COMM4631. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. COMM2534. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. COMM2800. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. (4 Hours). (4 Hours). (4 Hours). TTY 617.373.3768 Students meet weekly with the course instructors for skill-building sessions and lab meetings. (4 Hours). (4 Hours). (3 Hours). Surveys the field of communication studies. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Gaining Insights from Consumer Data. (3 Hours). Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Engages the question and practice of what it means to develop and maintain a successful online community. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Graduate Research Practicum in Marketing. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Surveys the communication process in complex organizations. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. This position is. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Persuasion and Rhetoric. (3 Hours). Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Junior/Senior Honors Project 1. (4 Hours). Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Consultation Skills. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda.

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