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Steps. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. So make it count. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Partnership is the key word here, treat it as a partnership, not a sponsorship. And you're not alone. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. Before you even consider approaching a sponsor, put together a sponsorship . If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Racing cars is a very expensive pastime. Start by making a list of the businesses youd love to work with. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Use your market research data to request a feasible amount. How do I find companies to sponsor my race car? Ask the sponsor for a specific amount of money. <> Sponsorship proposal for Alfie Gendall Racing in 2021. This will re-iterate facts about the event benefits, and features. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! If you are looking for racing sponsorship proposals, you are at the right place. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Fast Feb is back but its looking a little different for 2023! Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. 68 0 obj <> endobj When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Open the template in our online editing tool. Posted on January 12, 2023 by admin. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas industry, as well as actionable expert tips to help you stay ahead of the curve. stream Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? . Thanks, Hopeless Tuner. Your sponsors would base their decision on how you're going to help them in exchange for their support. Do research about the company. This can include hospitality, stickers on a car, events etc. The cover letter should also include the reasons why you think this sponsorship will work. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. If anything, it means the opposite. Limit the photos to no more than one or two per page for the best aesthetic. Racing is an expensive sport that requires investment and sponsorship. Generic sponsorship proposals have little chance of convincing would-be benefactors. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Dear Sponsor Man, Can you sponsor me? Limit the history to no more than two typed pages. How to Find a Sponsor as a Beginner Triathlete. If you want to run in one of the very few racing series that do get sponsors and prize money? Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Val Apple Motorsports, Inc. 2. Feel free to drop Racing Mentor a message on social media if you have any questions. Share your form with others. Keep that in mind when frustration sets in along the way. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. You have to convince a potential sponsor that YOU are the person who will work for them. endobj Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. . The hard work comes into sitting down and going through these steps. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. It is a document that seeks help from sponsors to help them with their racing careers. 6 0 obj Be sure to target each proposal to the specific potential sponsor. %PDF-1.4 % i !16QRs"ASTaq2B#$345CDbrt How much work will be involved on your end in delivering on the sponsorship? Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Have a question? If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Our team becomes an extension of the marketing department of our sponsoring corporations or . From NASCAR, to Club Racing, to go-karting. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Once you get the sponsorship agreement wrapped up, the real work has only begun. Text of Pravega Racing Sponsorship Proposal. Include contact information on the introductory letter and proposal. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? We would like to pick up sponsors for our US Legends race car. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Type text, add images, blackout confidential details, add comments, highlights and more. The prototype race car is to be evaluated for its potential . but you surely wont be walking away with a heavier wallet. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. 1. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Tell us about it. You never know, something. When it comes to drafting your proposal, you can use either a presentation or document format. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Are your posts in line with the companys current message? Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. The design proposal sponsorship is easy edit in InDesign. Disagree 0.87%. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. smoga07 Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Racing Sponsors. The racing team approaches a mid to high scale business organization asking them for sponsorship. Strongly Agree 9.61%. Expect serious, cutthroat competition with the higher stakes. Consider yourself as a marketing agency pitching to a business. Sign it in a few clicks. Think about those reasons you stand out. She also has edited and produced online content for those publications. In exchange anyone who donates gets their name on the car for the event. He's collected 60 race wins as well as the 2014 championship. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. 0000054541 00000 n I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Take pictures of you, your team and your car. How will your sponsor assess the sponsorship and whether it has been a success for them? The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Choose a page or event your audience would likely follow, e.g. It is your job as rights holder to understand what these objectives are and how you can best serve them. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Will you sponsor my race car? For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. 0000051603 00000 n You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. How it REALLY works, what it really is, and how to get it. 5 0 obj Type an introductory letter, addressing it to the person in charge of the organization. What makes you stand out over other racing drivers. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. This is the part that actually attracts your potential sponsor. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Race Car Sponsorship Proposal Template. Edit your sponsorship agreement team online. How long you have been racing. This will be key in making sure theyre happy throughout the year. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. The term influencer is relatively new, but the concept has been around for advertisers for a long time. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. We believe auto racing sponsorship can offer a significant foundation from The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. Organize the proposal in sections. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Download this 100 percentage editable presentation and get access to our highly . Sponsorship is not charity. You do not need to include every cost. Following Up Your Sponsorship Proposal; Motorsport Sponsorship Guide Finding sponsors and making it to a racing grid year on year, or for the first time, can be a very daunting prospect and is more important than simply offering logos on your livery design. If you cant think of anything to say or ask, consider whether the prospect is right for you. Easily Editable, Printable, Downloadable. The best way to learn about racing sponsorship is to read as much as you can about the subject. Sponsorships help defray these costs. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Dont let imposter syndrome get the best of you. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. The more relationships you can build in your chosen niche, the more people youll have to approach for sponsorship or introductions. You can customize the colors to match your company's brand. *} People regularly contact him asking for free parts in exchange for running a couple stickers. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Race Directors Hub. 2011 Team Racing Sponsorship Proposal Our desire . Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. This clean sponsorship proposal design fits all kinds of projects.

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